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Business Services
Explore the ways we can help your business through branding and marketing below. Start times vary based on availability. Timeline begins on start date and excludes revisions.
Branding & Design
We offer 3 options for brand design:
BRAND DESIGN
Timeline: 4-6 weeks
A complete visual identity to take on any medium with confidence
Questionnaire
Creative Direction + Conceptualization
1-Hour Brand Strategy Call
Color Palette
Font Selection
3 Logo Variations
Additional Elements and Pattern
Instagram Highlight Covers
Logo Profile Image
Launch Graphic
Social Media Canva Templates
Brand Guide
LOGO DESIGN
Timeline: 2-3 weeks
Text-focused designs to elevate your business’s aesthetic
Questionnaire
Color Palette
Font Selection
Wordmark & Lettermark
Additional Text Variation
Logo Profile Image
Launch Graphic
Mini Brand Guide
BRAND ENHANCEMENTS
Timeline: 1-2 weeks
For those with a logo needing color and type palettes
Questionnaire
Color Palette
Font Selection
Mood Board
Additional branding services:
BRAND COLLATERAL
Timeline: custom
Our design services help create a consistent and compelling aesthetic across all platforms, offering everything from social media graphics to brochures.
Business Cards
Letterheads
Promotional Inserts
Thank You Cards
Price Lists
Menus
Catalogs
Email Signatures
Signs
Brochures
Social Media Graphics
BRAND MESSAGING
Timeline: 2-3 weeks
Our brand messaging service takes the guesswork out of communicating with customers on social media, your website, and more.
Questionnaire
1-Hour Call
Messaging Guide
with audience exploration, tagline, elevator pitch, mission, vision, voice, and values
BRAND SESSION
Struggling to conceptualize your brand identity or experience? Schedule a 1:1 call with Victoria for inspiration and insights.
Questionnaire
1-Hour Call
No Deliverables
Social Media Management
For the business owner who wants to save time, have a cohesive social presence, and leverage expert strategies to grow their brand and connect with their audience in a meaningful way.
INSTAGRAM & FACEBOOK MANAGEMENT
Our Instagram & Facebook management services including:
Onboarding
Social Media Strategy Call With Audit
Branded Assets
bios, banner, profile image, highlight covers, design templates
Posting to Instagram and/or Facebook
additional platforms may be available upon request
On-Site Content Creation
Content Planning Meetings
Reel and Photo Editing
Curation of Shared and User-Generated Content
Engagement & Story Re-Sharing
Monthly Analytic Snapshot
TIKTOK MANAGEMENT
Only available as an add-on to an Instagram & Facebook package. Our TikTok management services can include repurposed Reels or curated TikTok's tailored to the app's unique needs.
Questionnaire
Industry Research
Branded Assets
bio & profile image selection
Video Editing
Sound Selection
1+ Post Per Month
30+ Minutes of Engagement Per Month
PINTEREST CURATION
Need help enhancing your Pinterest profile? We offer Pinterest management as an a la carte service. Book a half-day or full-day which can include:
Questionnaire
Board Direction and/or Creation
Pin Creation
you will need to add on our "Content Creation" service if you need photo or video content
Profile Enhancement Suggestions, if applicable
Social Media Support
A good fit for businesses who plan to run their social media accounts internally, but need support or guidance.
SOCIAL MEDIA STRATEGY
Timeline: 2-3 weeks
This one-time service is a good fit for business owners who want to run their social media accounts internally, but need the framework to maintain an effective, long-term plan. Our social media strategy service can also be used to train a social media manager or marketing employee to set them up for success.
Social media sessions can be booked afterward for additional support as needed.
Questionnaire
1-Hour Strategy Call With Audit
Social Media Strategy
goal setting, voice, content pillars, target audience development, engagement strategy, competitive analysis, content calendar development, and content ideas
Content Calendar Setup in Notion
notion subscription required
Page Makeover Assets
bios, banner, profile image if applicable, highlight covers
Canva Templates: Reel Covers + Graphics
canva pro subscription required
30-Minute Follow Up Call
CONTENT CREATION
Timeline: 1 week
If you're finding it challenging to create content or want to more effectively showcase your products or services, we can help! We offer on-site social media content creation to equip you with the resources you need to jump on the next trend or eliminate the stress of scrambling for postable content.
Local to the Charlottesville-Harrisonburg area only. Travel is accommodated on a case-by-case basis with additional fees. Posting to your account is not included. Content is taken on an iPhone and/or mirrorless camera with professional editing.
This is a great addition to our Social Media Strategy service or a Social Media Session.
Questionnaire
30-Minute Planning Call
Content Research
On-Site iPhone Video Content
10+ Images
Color Grading
Add-On Available: Ready-To-Post, Edited Videos
SOCIAL MEDIA SESSION
For those who need help with content ideas, graphics creation, reel editing, a social media audit, or need help navigating their social media journey. Sessions are offered via Google Meet, or in person upon request on a case-by-case basis.
Questionnaire
Caption writing, reel editing, creation social media graphics or reel covers, photo editing, content calendar creation, feedback, campaign strategy, audit, and more within the selected time frame
View The Pricing Guide
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Small Business Support
Competition is high in our digital world and a strong, cohesive brand gives you the opportunity to stand out, control the narrative, instill trust, and create expectations. It lays the foundation for everything you do, whether that be creating a website, merchandising a space, posting to social media, packaging your products, interacting with customers, training your team, and more. We are here to help you create a visual and verbal representation of your business that resonates with your target audience. Once your brand is established, we can support you as you maintain and grow your business through social media strategy and more.
HAVE A FEW
Questions?
We have collected a few of our most frequently asked questions here for your convenience. If you do not see your question present, please don’t hesitate to contact victoria@shenandoahsocial.com.
Do you work with businesses outside of the Charlottesville-Harrisonburg area?
Yes! We offer brand identity and marketing services nationwide.
When can we get started?
Project start times are based on availability. However, the onboarding and prep process starts once your deposit has been received.
What Payment Methods Do You Accept?
We accept payments through HoneyBook and offer payment plans for packages over $500.
Are There Any Additional Costs Involved In Branding?
Depending on the circumstances of your business, you may need to purchase font license(s). However, it can usually be avoided! Just let us know your preference prior to beginning your project. Another additional cost to consider is optional subscriptions that we may recommend for your business.
