Beacon of Hope

The founder of this Hampton Roads-based homeless shelter wanted a welcoming, timeless look to appeal to supporters and those in need. The style of the lighthouse was important to the founder, so we provided her with the artistic look she desired but in the form of a simple, functional logo. The color selections shown below convey a modern, relaxing tone that ties into the fresh aqua hues that naturally occur on the Virginia peninsula. The beacon imagery fits beautifully with the company’s mission, as they are a light that guides homeless individuals safely home.